Meet the Team

Naomi Campbell - Hydration Nurse Specialist - Founder & Director of Innovation

Naomi is recognised as the UK's first Hydration Specialist Nurse, and is the creator of a simple but innovative dehydration risk assessment tool' called ROC (reliance on a carer). Designed so everyone can understand the level and type of support a frail or vulnerable person needs to drink. A frontline nurse for thirty five years, predominantly in the urgent care setting, she became increasingly interested in hydration following time spent nursing her mother at home. This led her to explore the complexities and challenges of helping a vulnerable person to try and drink enough and better understand why dehydration is a global problem across health and care services.

Between 2009 – 2012 whilst working part time as a minor injury unit nurse, she worked in her own time to raise greater awareness about the importance of hydration and the vital role of providing fundamental care for drinking and eating. During this time, she identified significant gaps in evidence based care and was invited to join the All Parliamentary Hydration Forum, steering groups with NHS East of England, Department of Health and Care Quality Commission, as well as lobbying the Parliamentary Under Secretary of State for Quality.

In recognition of her efforts, in 2012 Peninsula Community Health CIC (Cornwall) awarded Naomi a unique full time innovation post, enabling her to focus on developing a range of simple practical solutions, designed to identify a person’s risk of dehydration due to their ‘reliance on a carer’ and prompt timely actions by nurses and care staff.

Over the past four years she has become widely recognised as an expert in basic hydration care issues and commissioned to write a range of articles and educational material. She works closely with colleagues linked to NHS England, National Nurses Nutrition Group, Nursing Times, European Hydration Institute and most recently Kent Surrey and Sussex AHSN.

National awards:

2014 included in the HSJ list of ‘Inspirational Women in Health Care’

2015 Winner of NHS South West Leadership Recognition Award for Innovation and national finalist

2016 winner of the British Journal of Nursing for Innovation and runner up for the Nutrition category.

In October 2016 she was given significant investment by Peninsula Community Health to create ‘Simple Measures’ a not for profit social enterprise company, dedicated to supporting hydration care and is now host and Chair of the National Hydration Network which was formally hosted by NHS England.

Naomi was born and raised in Cornwall and did her nurse training at St Bartholomew’s Hospital London. She lives in Cornwall and is mother to four grown up children.

Mike McMillan – Operations and Development Director

Mike is the CEO of NHS Innovations South West Ltd,  a not for profit company recognised by NHS England as one of the key innovation and commercial support organisations, offering specialist Life Sciences and Medical Technology consultancy to NHS organisations, supported by Innovation training services, and strategic consulting services to start ups and SME’s.

Mike brings a wide experience in the Healthcare and wellbeing market with the capability of facilitating the development of solutions that meet the needs of the ultimate user.  With an original lifescience research background in the NHS followed by a commercial business career against the backdrop of working at QinetiQ, the UKs leading technology organisation, during the privatisation process.  Mike can bring a rounded perspective to an opportunity drawing on a significant commercial and technical network within and beyond healthcare including the defence  /security sectors, as Director of Health Ventures at QinetiQ engaged with investors to exploit defence technologies.  Experience ranges from cybersecurity and asset tracking systems, to image analysis software systems addressing cancer and diabetes to orthopaedic devices, to MEMs through to clinical trials, and supporting companies including J&J, S&N, Abbott, GSK, and Phillips.

In 2010 Mike founded Enigma Therapeutics Ltd. which was subsequently acquired to form the ASX listed company Oncosil Medical Ltd.  developing innovative brachytherapy products, and has also in recent years been a  judge on the  Public Health England ipeline Fund panel.

Mike has a Ph.D. in paediatric pharmacology from the Institute of Child Health (Great Ormond Street Hospital) and UCL, and an MBA from the Imperial College Business School.

Alison Hastings – Commercial Director

Alison has extensive and wide ranging public, private and third sector business and commercial experience. Alison graduated from Portsmouth University in Applied Chemicals and started her career as a Research Chemist with Yorkshire Chemicals developing speciality chemicals; this work led to a depth of expertise in health, safety and environmental (HSE) functions. Alison founded AC Environmental Ltd. in 1997 delivering a wide range of HSE consulting services to clients in sectors including textiles, manufacturing, media and chemicals. Alison later sold this successful business to LPMS but continued to develop the LPMS HSE Division until it was acquired by Croner. Alison led the merger of the LPMS resources into Croner and thereafter headed up Croner’s northern HSE Division.


Alison had by now developed strategic, operational, HR and financial experiences and was keen to test herself in other commercial sectors. Alison joined Q Park to lead their UK Healthcare Division reporting to the parent company Dutch Board. Under Alison’s lead, division income grew as more sites come on stream including providing internationally recognised award winning facilities. Alison was awarded her MBA from the Open University in 2007.


Alison moved to Cornwall in 2007 working in the healthcare sector initially in GP practice management and then as Head of Business Change for the Cornwall NHS Community Healthcare Provider. Alison led on business planning, set-up, commercial negotiations and transition of 2000 staff into Peninsula Community Health a not for profit community interest company providing NHS community health services throughout Cornwall. Alison led on business and commercial functions after the business was transitioned. 


Alongside her husband, Alison established Hastings Consulting Limited providing management consulting services. Alison led on the business start-up of Simple Measures with a focus on providing sound commercial leadership.

Nick Buckland – Chairman

Eur Ing Nick Buckland OBE is a well know entrepreneur and businessman with considerable experience in helping to build and develop organisations in the private, public and voluntary sectors. Nick had a long and successful career in the IT sector working with cutting edge companies including Data General, PR1ME, Convex and Silicon Graphics that led developments in high performance computing, virtual reality, web developments and much more.

Over the last few years he has developed an extensive portfolio career that has seen him chairing and working with a diverse and interesting range of organisations. These roles have included being a founding board member of the Governments Innovation Agency Innovate UK, chair and ProChancellor of Plymouth University, non executive director of an integrated marketing company, an IT integrator and a veterinary clinical laboratory. With a mathematics degree Nick is formally qualified as a Chartered Engineer, Chartered Information Technology Practitioner and Chartered Manager, he is also the Fellow of a number of professional bodies.

He was appointed OBE in 2008 for services to Innovation and Technology and was awarded an Honorary Doctorate in Technology in 2013. He is excited by the opportunity of working to build on the success of Simple Measures with the excellent, hardworking and committed team